The code on GitHub
Second Chances campaign

Fernhollow emails

Emails for Fernhollow Animal Alliance, a fictional animal charity. Written in MJML and built for Engaging Networks, to go with the Second Chances donation page.

Each email has two versions: one with Engaging Networks merge fields, ready to paste into the platform, and a preview with sample data for test sends.

The appeal

Preview of the appeal (with sample data)
Engaging Networks version of the appeal (shows the raw merge fields)
Plain-text preview and Engaging Networks plain text
In the browser: 600px 320px phone images turned off

Test sends in real inboxes

Gmail on the web phone app phone app in dark mode
Apple Mail on a Mac iPhone iPhone in dark mode
Outlook.com light dark mode
Outlook on Windows light dark mode before the fix (images cropped)
Images turned off Apple Mail Outlook.com

The receipt

Preview of the receipt (with sample data)
Engaging Networks version of the receipt (shows the raw merge fields)
Plain-text preview and Engaging Networks plain text
In the browser: 600px 320px phone images turned off

Test sends in real inboxes

Gmail phone app phone app in dark mode
Outlook.com light
Outlook on Windows light dark mode
Images turned off Gmail

About the unsubscribe link

This is a demo, so there's no mailing list to leave. In Engaging Networks, this link opens the subscription management page, where people can change which emails they get or unsubscribe.